The project covered both identity standards and practical design applications, helping the brand build a more unified image across different touchpoints.
My Role
Brand visual identity design, packaging design, logo usage guidelines, stationery design, and visual system development.
Design Approach
The project was approached as a complete identity system rather than a collection of separate design outputs. I focused on creating consistency across visual elements, ensuring that the brand could be presented in a clear, recognisable and professional way.
In developing the system, I considered how the identity would function across both product packaging and business communication materials. This included establishing logo usage standards, defining colour consistency and applying the visual language to printed brand assets such as letterhead and business cards.
The aim was to balance practicality and visual coherence so that the brand identity could be used effectively in real business contexts while maintaining a strong and unified appearance.
Outcome
The outcome was a more structured and cohesive visual identity for the brand, with applications that supported both product presentation and professional communication. By creating a consistent system across packaging and stationery, the project strengthened the brand’s visual presence and improved its overall presentation.
Deliverables
- Logo design and colour standards
- Business cards
- Corporate stationery
- Neck label and brand hang tag
- Shoe box design
- Branded shopping bag
LOGO OVERVIEW
ALTERNATIVE LOGOS SECONDARY & SUBMARK
COLOUR STANDARDS
CLEAR SPACE
MINIMUM SIZE
BUSINESS CARD
NECK LABEL & BRAND HANG TAG
SHOES BOX
BRANDED SHOPPING BAG
CUSTOMER SERVICE CARD